About The Project: The project is to re-design the ad campaign for "EXTRAMARKS" an India-based learning app and promote it on various social media platforms. The new campaign should differentiate itself from previous ones and captivate the target audience. Drawing inspiration from the app's mood, the chosen approach involves using animal illustrations throughout the campaign to create a vibrant and engaging visual experience.
 

Execution Strategy: By associating specific animal qualities with corresponding app features, the campaign aims to communicate messages easily and effectively. Each animal illustration will serve as a visual metaphor, capturing the essence of the app's offerings and appealing to the target audience's preferences.